Sunday, July 25, 2010

How to Make a Good Brochure

For people in various fields of work, it is important to know how to create a good pamphlet, whether it is only for co-workers or whether it is for the general public. This article has tips for writing the perfect pamphlet and how the reader can be affected the words and the formatting used for the pamphlet.

When making a pamphlet, it is important to keep in mind what the brochure holders will look like and what the brochure displays should be. These are both also very important elements to think about when it comes to creating a pamphlet.

Below are some tips on how to make a good pamphlet for both in-house and out-of-house information along with a brief explanation as to why each tip will work:

1. Keep the wording simple and straightforward.

Most the time, the reader is just glancing at the information anyway so you want to keep it brief. Be sure to make any words or phrases that are important stand out by putting them in bold print, italics, or highlighted. If you have too many words on a page, people will not even want to look at the page because it just looks like there is way too much information on the page than what they are looking for.

2. It is extremely important to know who your audience is and which thing about which they would want to know.

For example, if you are writing a pamphlet about your company's new health care plan for employees you would want to inform them about information that is important to them, like price of the plan, and maybe how it is different from the old plan.

3. Try to incorporate some pictures to fill in empty space that will be there from the lack of words.

It is important to be careful because pictures can a little tricky. You want to have only a few pictures to cover a little bit of the white space, so you should not have many pictures all cluttered together. You also want to make sure the picture is appropriate for the message and that is actually looks good.

Many times people or companies just simply stick any picture on the pamphlet without really thinking about it. If it is a picture of a person you are putting on the pamphlet, make sure it is flattering of them and that they are either doing something that involves what you are discussing in the pamphlet or that they are at their desk without any clutter in the photo. This makes the material much more professional looking.

4. Make the pamphlet really stand out by using some color.

This is another tip that needs to be taken into some consideration. If you choose to use color on your pamphlet, make sure it is not too offensive to look at, like a bright, neon color that might make someone turn away. If you are using colored paper to make the pamphlet, you may want to use an off-white color that might grab someone's attention because it is different than just white or use color that is not neon or very bright.

If these tips are followed, then the pamphlet is sure to be very good for any type of audience.

By : Connor_R_Sullivan

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