Thursday, June 17, 2010

The Top Seven Questions to Ask Your Customers

When you want to find out any information from your customers make sure that you don't assume anything. Assumptions can make you bankrupt. Most of the time you never have to assume all you have to do is ask. You can ask in so many different ways. You can ask in day-to-day contact.

You can ask through surveys. You can ask through focus groups. Whatever we you want to know, you can ask. And customers will tell you exactly what they want. However, you have to listen and be receptive to their answers. Are you willing to listen?

Justify Full* How well do we keep our promises? This is a very important question because the answer will implicitly tell you how much they trust you. The more the customer trusts you, the more they will buy and the better your relationships will be.

* How flexible are we in meeting your special requirements? Every customer has special requirements, either large ones or small ones. No matter what the size, they are important to the customer. Whether or not you meet them will have an affect on your relationship with that customer.

* How well do we make an effort to understand your business operations and needs? It is very important that the customer knows how much effort you make especially for them. In their eyes, they are your only customer and expect to be treated that way. In your real world, they are one of many customers but they still require you to understand their business operation and their needs.

* How would you rate our service on a scale of 1 to 5? What we think about our service is important but what the customer thinks of our service is vital. It's very hard to find out what they think unless we ask. How important is service? Excellent service will save you money because you will retain customers. If you have customers you are in the service business.

* Would you recommend us to your friends, relatives and business associates? Getting business through referrals is vital to the lifeblood of your organization. It is the cheapest and most effective way of getting new customers. If there are any barriers to people referring business to you, then you need to know what they are so you can remove them.

* On a scale of 1 to 5, how well do we help you to provide you with solutions? This is another important question because it will demonstrate how your customers perceive your business. The answers will also show you how to improve.

* What are the three changes that would make it easier for you to do business with us? You can really profit from the answer to this question because your customers will tell you where they think you can improve.

By : Peter_L_Mitchell

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