Marketing is not only for large businesses and corporations even when you run a small business you have to market it to let people know of its existence.
The main form of marketing for your business is through advertising and this article discusses a few ways that you can advertise or market your small business.
Probably the one of the best ways to get your business noticed is through television advertising however this can be expensive when you're a small business owner.
One way to get around this is to get together with a few other businesses in your area and do a television advertisement promoting each business in that area into one television commercial.
A more affordable option could be to use radio advertising. This kind of advertising is usually bought in 30 second allotments and if you advertise in prime listening times you can get a lot of people listening in to your radio ads.
A lot of small businesses who cannot afford television advertising, go for this option with some excellent results.
An obvious way to advertise your business is in your local phone book. Most businesses advertise in the Yellow Pages or a business directory section but it's also a good idea to have your name and number listed in the white pages so all your bases are covered.
You have the option of taking out full-page ads half page ads or just a small square. A lot of people use the Yellow Pages to look up local businesses so this is a must-have in your advertising arsenal.
Another approach to marketing or advertising your business is to get a website up on the Internet.
On this website you can discuss the products or services you sell, have some testimonials from past customers who have been happy with the product or service they have used, plus give your location details and the price list of your products or services.
If you can get someone to build your site who knows all about search engine optimization you may be able to get your site on the first page of Google results, which could bring you in a lot of business.
These are just a few ways you can advertise or market your small business. Doing as many of these as you can, will help to get your name out there to the public so they know not only that you exist, but also what products and services you can supply them with.
By : Julie_N_Robinson
The main form of marketing for your business is through advertising and this article discusses a few ways that you can advertise or market your small business.
Probably the one of the best ways to get your business noticed is through television advertising however this can be expensive when you're a small business owner.
One way to get around this is to get together with a few other businesses in your area and do a television advertisement promoting each business in that area into one television commercial.
A more affordable option could be to use radio advertising. This kind of advertising is usually bought in 30 second allotments and if you advertise in prime listening times you can get a lot of people listening in to your radio ads.
A lot of small businesses who cannot afford television advertising, go for this option with some excellent results.
An obvious way to advertise your business is in your local phone book. Most businesses advertise in the Yellow Pages or a business directory section but it's also a good idea to have your name and number listed in the white pages so all your bases are covered.
You have the option of taking out full-page ads half page ads or just a small square. A lot of people use the Yellow Pages to look up local businesses so this is a must-have in your advertising arsenal.
Another approach to marketing or advertising your business is to get a website up on the Internet.
On this website you can discuss the products or services you sell, have some testimonials from past customers who have been happy with the product or service they have used, plus give your location details and the price list of your products or services.
If you can get someone to build your site who knows all about search engine optimization you may be able to get your site on the first page of Google results, which could bring you in a lot of business.
These are just a few ways you can advertise or market your small business. Doing as many of these as you can, will help to get your name out there to the public so they know not only that you exist, but also what products and services you can supply them with.
By : Julie_N_Robinson
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