Tuesday, October 20, 2009

Are You an Absent Networker?

Have you been invited to networking events but declined? Does the thought of going into a room full of strangers fill you with fear? Do you think you wouldn't know what to say or that you would feel stupid?

You could be missing out on a good way to increase your sales. Different businesses benefit from different types of promotional activities but often a combination of several of those activities can increase business. Networking can be one of those promotional activities.

The best way to introduce yourself to networking is to find someone you know who already networks. They will have a range of contacts who can help you find the best type of networking event for you. If you don't have such a contact then do an internet search for business network in your area.

Depending on your circumstances you might find that some of the events just don't fit in with your schedule but you should be able to find something suitable. You may prefer to attend an event where you can simply mingle with other attendees rather than one where everyone is offered the chance to address the whole room for a minute.

Then it's a case of making contact and attending.

If that sounds quite frightening then read some articles on how to prepare for a networking event. Preparation will mean that you feel much more comfortable because you will know what to expect and you will know what is expected of you.

Think about your target market. Who are your best customers? Then think about what you have to offer them. Keep it as simple as you can so you can quickly and easily explain your business to someone else. Make sure you have some business cards to hand out.

If you are attending an event where you are expected to give a short presentation to everyone then read some articles on presentation. If you get nervous easily there are people who can coach you on presentation skills and hypnotherapy can help you reduce your nerves so you can feel more confident.

If you feel uncomfortable meeting new people then ask the organisers to introduce you to some people when you arrive. This is much easier than just walking into a room of complete strangers. Most good networking organisations will have someone to greet new attendees.

People who attend networking events are just like you - business people. Some of them may be sole traders with very small businesses based at their home and some could be from larger multinational companies. They are all people though and people who are interested in business.

If you are still unsure because you lack confidence in groups of people who you don't know then contact a hypnotherapist or NLP practitioner who will be able to help you increase your confidence.

Networking can be daunting if you haven't done it before but it can also be a valuable source of new contacts and a good way to keep in touch with other business people. Attending networking events can be a regular and enjoyable part of your sales strategy.

By : Sharon_Stiles

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